Develop – Astrotech Innovation https://astrotechinnovation.com Digital Media Agency India Fri, 09 Apr 2021 10:01:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Cosmetics Industry https://astrotechinnovation.com/portfolio/cosmetics-industry/ Thu, 18 Mar 2021 08:09:46 +0000 https://astrotechinnovation.com/?post_type=ot_portfolio&p=3887
Industry
Cosmetic Company
Service
Digital Marketing
Core Expertise
SEO & PPC

Enhanced Digital Performace for a Ecommerce Cosmetic Company

Our client is the US based Ecommerce Cosmetics Company. They wanted to explore a multi-channel marketing strategy and provide a virtual in-store purchase experience to their customers. The business goal was to improve on sales through a wide reach.
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Our Approach

The first stepping stone on the project was to understand the variety of products offered and their
current target audience. Because our motive was not only giving more website visitors to our client
but also help them get higher conversions. Moreover, placing the product at the right time in front
of the potential consumer was also crucial. Therefore, we dug deeper and worked out the project
framework with the below pointers –

  • The Brand’s USP
  • Study the visitor’s footprints
  • Customer communication mediums
  • Customer engagement strategies
  • Display of the relevant information
  • Designs for high UI/UX
  • Re-building Product categories and description
  • Choose channels of Marketing and follow-ups

Our Solutions

Strategizing a complete ecommerce company was no easy task, but our vastly experienced and skilled team of experts were confident to accomplish it successfully. Our core focus was to-

  • Attracting more visitors to the Website

We provide cost-efficient solutions and hence, we formed tactics to utilize the non-paid channels more, which worked effectively. Our experts discovered few aspects of the business that needed to be highlighted like the Quality, Offers and Policies, New Arrivals and the Beauty Corner.

We also helped develop content on Beauty Tips and Blogs to attract the consumers. The strategy did its magic when the new look and features were communicated through attractive mailers at the right time. We used various social media platforms to announce the re-branding.

  • Motivating the visitor to complete the purchase, once on the Website

Our comprehensive exploration on why the visitor doesn’t complete the purchase, gave us few heads-up that we worked out with the client. We featured automated mailers to the customers after 24 hours and 48 hours of visiting the website. The beauty tips and guidance were also uploaded to a wider reach and to get more customers to complete their purchases.

Client’s Benefits

We personalize every project and that is how we achieve results. In this case, all the needful steps were taken, tired and tested, when our team awaited to see how the solution brought results for our client in the following 6 months. 

  • Google ranking on the first page through SEO and top 10 keyword strategy
  • Website conversion rate improved by more than 40%
  • Online sales revenue increased by 8%
  • Increased social media presence on the right channels
  • New product highlights ensured that the consumers understood the true value of the products
  • The new beauty guides instilled a sense of ‘losing by not using the products’, in the consumer’s mind
  • More user-friendly features on the website eased the customer experience

Have a Similar requirement? 

Book an appointment today!

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